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Cookies and measurement

Version 2026-09-25 · applies to petmagiq.shop · generated 29.09.2026 04:46

Controller: Magiq Formula v.o.f., Amsterdam (KVK 90078381) · hello@petmagiq.shop

Technical provider (processor, Art. 28 GDPR): RiNET, Dr. H. Colijnstraat 937, 1067CE Amsterdam, the Netherlands (KVK 42067247).

Cookies are small files in your browser; similar technologies are local storage (localStorage) and pixels. Anything not strictly necessary for the site to work requires your prior consent (Art. 5(3) Directive 2002/58/EC; in Croatia Art. 43(4) Electronic Communications Act, NN 76/22; in the Netherlands Art. 11.7a Telecommunicatiewet).

Until you click “Accept all” or choose in “Settings”, this site loads no Google, Microsoft, Meta or LinkedIn tool, sends them no data (not even cookieless pings) and stores nothing in your browser other than the necessary record of your choice. The only thing running is visit counting on our servers in the EU, without cookies (section 1).

You can change or withdraw your choice at any time with the “Cookies” button in the bottom-left corner of every page; after withdrawal the tools no longer load and their cookies are deleted where the browser allows. Withdrawal does not affect processing before it. We ask again after 6 months. With every choice we keep a receipt (random receipt number, date, choice and version of this document, no IP address) so we can demonstrate consent (Art. 7(1) GDPR).

1. Necessary (no consent needed)

Tool and providerWhat is collected and whyCookies / storage and durationRetention
rc_consent_v1remembers your choice, its date and receipt numberrc_consent_v1 (ours, local storage, 6 months)—
Visit counting
RiNET, servers in the EU
page address, traffic source (and UTM campaign tags), device, browser type and language and a random number valid only for that page — no cookies and nothing stored in your browser; the server necessarily sees the IP address. Purpose: aggregate visit statistics and security; legal basis: legitimate interest (Art. 6(1)(f) GDPR), to which you may object.nothing in the browser14 months
petmagiq.shopcart, selected language and account login (local storage)until deleted in the browser—

2. Analytics (only with consent)

Tool and providerWhat is collected and whyCookies / storage and durationRetention
Google Analytics 4
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irska · privacy
pseudonymous browser ID, pages viewed, traffic source (campaign, referral), device and browser, approximate location (country/city; Google does not store the IP address), visit duration and events: clicks on buttons and contact links (without the number or address), scrolling, downloads, outbound links, site search, forms (without field contents), JavaScript errors (without personal data) and loading speed (Core Web Vitals), product views and add-to-cart. Purpose: understand how the site is used and improve content, navigation and offers. Google signals and ad personalisation are disabled._ga (ours (first-party), 2 years); _ga_<ID> (ours (first-party), 2 years)14 months
RiNET mjerenje (vlastito)
RiNET, Amsterdam (poslužitelji u EU)
pseudonymous ID and pages viewed, on our servers in the EU — the same measurement, no third parties._rv (ours, local storage, until consent is withdrawn)14 months
Identifikator trgovine
RiNET, Amsterdam (poslužitelji u EU)
random ID in local storage (pm_anon, pm_sid) for product recommendations, in-shop offers and purchase analytics in our system (servers in the EU).pm_anon (ours, local storage, until consent is withdrawn); pm_sid (ours, local storage, until consent is withdrawn)14 months

Legal basis

Necessary storage: the strictly-necessary exemption in the laws above and legitimate interest (Art. 6(1)(f) GDPR). Analytics and marketing: your consent (Art. 6(1)(a) GDPR and the electronic-communications laws above).

Transfers outside the EU

Google, Microsoft, Meta and LinkedIn may also process data in the USA. Transfers rely on the European Commission adequacy decision for the EU-US Data Privacy Framework of 10 July 2023, under which these companies are certified, and on standard contractual clauses.

Your rights

You have the right of access, rectification, erasure, restriction, objection and data portability, and may withdraw consent at any time (Arts. 15–21 and 7(3) GDPR). The tools work with pseudonymous IDs, so include the ID from the _ga cookie with your request, or simply withdraw consent and delete the cookies. No automated decisions with legal effect are made on the basis of this data (Art. 22 GDPR). You can lodge a complaint with the Dutch Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl) or with the supervisory authority where you live.

Data protection questions: hello@petmagiq.shop

Privacy policy

This document is generated automatically from the site's actual measurement configuration; when the tools change, so does this document.